Portuguese agencies take a while to catch on to trends, but there is a very recent initiative to improve the Caminho route through central Portugal, and a lot of the smaller municipalities are now working on signposting, creating/upgrading albergues, etc.
Here's a news story about the Portuguese and Spanish governments working together to promote the caminhos:
Portugal e Espanha passaram a fazer em conjunto a promoção turística dos Caminhos de Santiago e Fátima, desde que foi lançado em fevereiro um programa de certificação e valorização desses percursos, disse hoje a secretária de Estado do Turismo. “Articulámos com Espanha fazer a promoção...
www.mediotejo.net
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Portugal and Spain jointly promote the Camino de Santiago and Fatima (May 10, 2019)
Portugal and Spain started to jointly promote the tourist promotion of the Caminhos de Santiago and Fatima, since a program of certification and appreciation of these routes was launched in February, said the Secretary of State for Tourism.
"We have worked with Spain to promote internationally the two roads, Santiago and Fatima," said Ana Mendes Godinho, who today participated in marking the routes in Valada, Cartaxo, in the district of Santarém, which sees thousands of pilgrims.
It is a "product that is increasingly in demand" by tourists from around the world, such as New Zealand, Australia or the United States of America, he said, adding that in 2018 90,000 tourists were registered pilgrims in the Caminho de Santiago in Portugal.
(I think this is a bit high; not sure where they got this number)
The National Center of Culture and Tourism of Portugal are developing a project of structuring, marking and information of the ways.
"It is increasingly a path with more demand and it was essential to provide security conditions [to pilgrims] and have a well-structured and well-marked path," said the minister, adding that in some cases alternative routes have been found to focus on security, while in others the existing ones were restructured.
In this context, the site "Caminhos da Fé" (
https://www.pathsoffaith.com/en) was launched in 2018, where information is provided to tourists hikers accompanied by the promotion of points to visit in the territories crossed by the paths.
"It's also a way to open the map of Portugal and get people to discover the territory, whether they do it for religious reasons or do it for spiritual reasons, which also creates opportunities for the territories," said Ana Mendes Godinho.
The most advanced phase of this work is
in the territory of the Tourism of Alentejo and Ribatejo, where an investment of 400 thousand euros is being made, supported by community funds.
(this is the area that includes Santarem and Tomar), north of Lisbon)
That regional tourism entity is completing the installation of the markings on the way, only missing the route between Port of Muge, still in the county of Cartaxo, and Alcácer do Sal."
(not sure if this means they're not marking this stage, or whether they just haven't got to it, yet!)
Translation courtesy of Google Translate!
I suspect that by 2021 it should be a much more welcoming route! These things take a while...