el Pais reports that Xacobeo feels tricked by Google.
A week after submitting the draft recreation that Google do the
Camino de Santiago at 360 degrees, the Xunta breaks its silence and admits that it felt "deceived" by the multinational, who has photographed most of the Way on roads, fleeing the traditional route used by pilgrims to win the Jubilee. It has taken 10 days to review the route of the Camino Francés which was marked by Google, but when finally done, the Ministry of Culture and Tourism explained that they only knew the real virtual tour after it was publicized.
Not that day, on 10 November, or the next corrected the Xunta their bombastic ads about the virtues of the system. The president, Alberto Núñez Feijoo and Regional Minister of Culture, Roberto Varela, present at the event, ensured that the path would be "mile after mile. Now, the Jacobean considers that the error was "different conception of the Way."
"Google realized that 'doing the Way' was just seeing shelters and monuments, most significantly," said Chief Marketing of Xacobeo 2010, Gloria Sallent, "but making the way for us is not to take the road."
The company defends itself, arguing that because the regional government warned that the tool would not come all the areas. Culture admits that they were informed that the tour would not be complete on the Net, however, he did not hide his "frustration". He assured that representatives of Xacobeo has already demanded an explanation from Google. The company, however, believes that all was clear from the outset.
"We have a tool that goes where you go," said the representative of the browser. Gloria Sallent believes that the path of Google "has no accessibility problems, but of concept" and that "the misunderstanding is detrimental to Galicia.
"We had meetings and told us they were taking the photographs," explains Sallent: "They said they were doing the Camino Francés, we thought it a good way of promotion." As he admits, the Xunta had "the illusion" that the Street View (for which denies paying) will serve to host the Holy Year. "We wanted to do something that will accrue points," he says.
The surprise away by the Government after the presentation, he could access the tool. The Jacobean argues that before the public ceremony with Google, they did not know what actually could be seen from the map 360 degrees web portal.
The chairman of the regional government had already announced in June the large agreement with Google to make the "biggest campaign so far on a global tourist destination". He was not referring only to Street ViewBut also to its advertising spending on the form and the foray into audio-visual YouTube. The Jacobean, however, takes a point of optimism within the disappointment and still defends the tool as a way of reporting on the Way. He alludes to the data offered on monuments and shelters-not all are photographed, despite the company's ads. "You can not go all the way as mentioned above, but you get the idea stage," says Sallent.
http://www.elpais.com/articulo/Galicia/ ... gal_14/Tes
