The EU coined the name for their new system for traveller registration and authorisation in a similar way as those countries that have already implemented such a system. The EU just chose a more creative name for it. And a competitive fee, too.
See the list and compare:
- USA: ESTA - Electronic System for Travel Authorization - $ 21
- Canada: eTA - Electronic Travel Authorization - $7 CAD
- UK: ETA - Electronic Travel Authorisation - £ 10
- EU/Schengen: ETIAS - Electronic Travel Information and Authorisation System - € 7
The USA’s ESTA has been around for some 15 years. Airlines may get fined if they transport passengers under the VWP without an ESTA. The US model was the model for the EU and not systems that may have existed in Asian or African countries where you paid a small fee upon arrival at the airport and got a sticker or a stamp years ago or perhaps still today.